What Australian Business Owners Say About Our Measurement Approach

Real feedback from businesses across Victoria and beyond who've transformed their financial tracking since partnering with us in 2024 and early 2025.

Recognition Built on Practical Results

Since launching our specialized measurement techniques in 2023, we've worked with over 140 businesses throughout Australia. Our approach focuses on helping owners understand their actual numbers — not just collecting data, but making sense of it.

We earned our CPA certification in 2022 and have maintained partnerships with the Australian Accounting Standards Board since 2021. But honestly, what matters more is the trust we've built with clients who needed clearer visibility into their business performance.

142 Active Clients in 2025
8.6 Average Partnership Years
96% Client Retention Rate
4 Industry Awards 2024
Financial measurement workshop session with business owners reviewing progress metrics

Honest Feedback from Real Partnerships

We asked some of our long-term clients to share what changed after implementing our measurement framework. These are their words, not ours.

Portrait of Callum Thorsby

Callum Thorsby

Manufacturing Director, Bendigo

We'd been tracking expenses for years but never really understood where our margins were slipping. The team at goraiqenta helped us set up measurement points that actually revealed patterns we'd been missing. Within eight months of starting in March 2024, we identified three areas that were quietly eating into profits. It's not magic — just proper attention to the right numbers.

Portrait of Niels Bekkerus

Niels Bekkerus

Retail Chain Owner, Melbourne

What impressed me most was how they adapted their approach to our seasonal business model. Most accountants want to apply the same framework to everyone. goraiqenta spent time understanding our cycle before suggesting any measurement tools. We started working together in June 2024, and by December we had visibility we'd never had before. Still learning, but we're making better decisions now.

Recent Insights from Our Team

We publish detailed analysis on financial measurement techniques quarterly. These articles come from actual client situations we've navigated — though details are changed to protect confidentiality.

Why Most Businesses Measure the Wrong Metrics

After reviewing 80+ client onboarding sessions in 2024, we noticed a pattern. Most business owners tracked revenue obsessively but ignored three critical indicators that predict cash flow problems months ahead.

Read Full Analysis →

Adapting Measurement Frameworks for Seasonal Businesses

Traditional accounting practices assume steady income. But if your revenue fluctuates by 60% between peak and off-seasons, standard approaches fail. We developed a different model based on working with agricultural and tourism clients.

Read Full Analysis →

The Hidden Cost of Delayed Financial Reviews

We analyzed intervention timing across 50 client relationships. Businesses that reviewed metrics monthly rather than quarterly identified problems an average of 11 weeks earlier. That window matters more than most realize.

Read Full Analysis →

Professional Credentials and Industry Standing

We don't lead with certifications because they're table stakes in this industry. But since many clients ask about our qualifications and standing with regulatory bodies, here's what we maintain.

CPA Australia Member Since 2022

Full accreditation with ongoing professional development requirements met annually.

Chartered Accountants ANZ Recognition

Specialized certification in progress measurement systems obtained in 2023.

Australian Business Excellence Award 2024

Financial Services category recognition for client retention and measurement innovation.

ASIC Registered Tax Agent

Authorized to provide comprehensive tax services across all Australian jurisdictions.